BookClique

Here we will post our musings on a wide variety of titles. You can comment on our posts and find the titles in our catalog.

Mad Women by Jane Maas

Are you a fan of the T.V. series, Mad Men?  If you are, and wonder about what it was really like for women in advertising in the 1960s, Jane Maas’ light biography, Mad Women, is right for you.  Maas began as a copywriter at Ogilvie & Mather in the 1960s and ultimately became President of her own agency.  She is best known for the campaign “I love New York” and for her trade book, How to Advertise. In Mad Women, we learn how truly different the expectations were for working men and women in the 1960s.  We also gain some insights about what it took for Jane to reach the top of her industry.  And yes, there are several examples of how Maas discretely overruled sexual overtures from her colleagues!  TCPL owns both the print and an audiobook edition.   Find out more about the people behind the ad campaigns that influence our lives by clicking here.

Amy P.


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